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Q: How do you communicate the unique features of Google Apps for Business to IT managers of SMBs?
 
A: By leveraging the Bring Your Own Device (BYOD) trend to demonstrate the simplicity, security and increased efficiency that SMBs can enjoy by “going Google”.
 
It’s a good answer. The ad has had 2.5 million+ views so far and has received very positive feedback from the IT community.
 
We have also looked at messaging that brings home to the capital’s commuters the benefits of Google Apps for Business. This includes the idea that anywhere becomes your office with Google (above) and that you can remain productive on the move, an idea brought to life using escalator panels and AR technology (below).
 
Click to see our latest ad