Racing UK was the TV channel of choice for the serious punter. Until Sentanta went off-air.
 
Fortunately, Racing UK produced their own programming and were able to resume normal services after only a short break in transmission.
 
Our role was two-fold: to persuade Setanta viewers to continue paying for Racing UK; and then to attract new viewers to the service. The first task was achieved through an on and offline campaign.
 
Customer acquisition was a matter of selling their comprehensive coverage of racing through the specialist press.
 
Online customer retention ads
Customer retention press ad
Customer acquisition press
 
Online acquisition for Goodwood
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