« 
            BloominGirls is an experiential campaign that we developed for Sport England. 

            Each event is a free one-day festival, featuring 'neon' styled versions of netball, football, hockey and touch rugby, 
            all set to music. And with hot fashion and beauty brands rewarding girls with free mini makeovers, nail art and styling 
            sessions, what's not to like?
            
            It’s an approach that’s working: of the 1,300 who registered to take part in the first events, 94% said it made sport more             
            appealing than before and 80% of the girls said that they intended participating in more sporting activities.
Press ad  and poster
BloominGirls takes off on social media. The response before and after the launch event is overwhelmingly positive.
»
Local press, online and off, were were used to generate interest too.